Featured Posts
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15th May 2012
We’re still looking for youOur recent recruitment drive has been very successful – we’re pleased to have confirmed 5 new members of staff in the last few weeks, with more joining us as interns….but we’re not finished – not by a long way! We’re still looking for developers and project… see more
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11th May 2012
Why The Heritage Sector Should Get PintrestedOver the last few months you won’t have been able to read a blog, have a nosey at Facebook or nip to the local takeaway without somebody mentioning Pinterest. So what is this phenomenon that’s gripping our nation and the rest of the globe? Pinterest is essentially a virtual pin board that… see more
Recent Posts
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Open Source event for government and the public sector
4th May 2012
Join Reading Room and the Government Digital Service for an event highlighting the ways Open Source technologies are changing the shape of digital government, and providing cost effective solutions across government and the public sector. Attendance for the event is free for the first batch of… see more
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5 design myths (the truth, and how to avoid the problems)
1st May 2012
Web-designers can be quite an insular lot. If you sit around surrounded by other web-designers it’s easy to think that everyone uses the web in the same way you do. This is where self-referential design pokes its ugly head in – people start designing for themselves not their end users. And when… see more
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The defining moment in mobile
26th Apr 2012
I admit it – I like wordplay. You thought I was going to write about how we’ve reached a point in mobile that, in a few years, we’ll look back on and be able to say “Yep – that’s when it all got real”, right? To a point, I am…but not because I think that... see more… see more
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Announcing Mobile Makeover Month
25th Apr 2012
Why not join us in May for our Mobile Makeover Month spectacular: a series of events aimed at getting your head around the maze that is ‘mobile’ and how to squeeze the best value out of the roaming masses. Speakers will explore how the mobile revolution (evolution?) has and will change… see more
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Test with small numbers; test often
24th Apr 2012
Like many digital agencies, we’re really keen on usability testing – and we encourage all of our clients to do at least some whenever we’re building a website. For most of our clients it’s something they are keen to do as well. Most of the time we do usability testing as part of the… see more
Some Posts from Reading Room Asia Pacific
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Meet #WhiteSpace – The art of balancing
26th April 2012
What is white Space? Has your Designer protested when you’ve asked them to fill in a space that is meant to be there? Always? Don’t be worried, they are doing their job! What your Designer is concerned about is the balance of “Whitespace” also known as “negative space” – if taken away the structure is compromised. For example… see more
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When Online Meets Offline Experiences
26th April 2012
We used to think that online and offline experiences are two separate things. Online offers a wider reach to our audiences, 24/7. Offline offers tangible and visceral experiences. Can we get the best of both worlds? Today, the distinctions between the two are blurring. All thanks to advancement in technologies such as mobile internet, social media, location based services,… see more
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Here’s why EdgeRank is critical to your marketing success on Facebook
19th April 2012
84%. That’s the average percentage of Facebook users who have clicked ‘Like’ on your Facebook Page but never return to your Page or never see your posts appear in their News Feed. Anecdotally, we’ve heard of that number being as high as 96%. As a marketer that’s a pretty shocking statistic. The good news is… see more
